Rose Peak
Artist Branding & Development
About
MAKING STRATEGY SUSTAINABLE
Rose Peak is a branding agency focused on growing the independent music industry, one artist at a time.
Founded by independent artist, ava rose, the agency was built with the artist in mind.
Our focus is on creating personalized strategies that will best suit each artist we work with. By taking a brand-forward approach to release strategy, we aren't driven by stream counts or viral moments. Unlike a lot of other agencies out there, the top goal we have for every artist we work with is to use the project to build the next layer of foundation towards the career they are after. We build strategies for artists, not shape artists to strategies.
From brand strategy, to release planning, to social execution, we develop strategic plans that are going to help deliver the results you want for your next release. We want you to thrive just as much as you do.All we want to do is help you bring your project to life in a way that helps you achieve your goals and contributes to your artistry in a sustainable way.
Our team
Founder/Brand Strategist, Ava Rose Lynch
As an independent artist and social media creative, Ava has a background in both the creative and business side of the industry. Upon finishing her degree in Multimedia Arts Technology from Western Michigan University in 2022, she knew the music industry is where she was headed.
With a background in social and a passion for the indie side of the industry, Lynch built Rose Peak with full intention of helping artists develop and grow their brands into something that can become a foundation for a career in the tough landscape of this industry. She has experienced firsthand what it's like to try and balance it all while still creating and progressing forward. It's a lot, and there's no question about it. But that's what Rose Peak is here to help you with: building the strategy that will help you make music your career.
WHAT WE DO
OUR TWO LEAD OFFERS
Brand/Release Strategy
This is where your next project comes to life. You've poured countless hours and energy into this and you want to see it make the waves it deserves. This is your first step in making that splash you've been working towards.
What's included:
- Artist- and project-specific brand guides for foundation
- Regular 60-minute consultations
- Access to the Artist Second Brain management system (currently for clients only)
- Active & personalized strategy for the full release duration
Who it's for:
This is a solution created for the artist working on their next multi-track release that has a vision for the project and recognizes that balancing everything that goes into a release requires a system and strategy.Who it's NOT for:
This isn't for the artist who wants viral moments, throws their release budget into playlisting, or only cares about how the numbers look rather than the fans they gain.
Artist Power Session
This is your one-stop brand foundation. If you've never understood what your "brand" is or how to translate that into content, we will break it down, find your voice, and best of all help you break through the noise.
What's included:
- A 60-minute power session dedicated to the focus of your choice (brand, social, or development)
- A personalized artist brand deck
- A complete recap of the session, including actionable next-steps and longer-term plans
Who it's for:
This one-stop shop approach is for the artist who is seeking guidance into their next chapter and wants to find a way to turn who they are as an artist into a brand that can sustain them and their career.Who it's NOT for:
This isn't for the artist who is chasing "industry secrets", "quick tips and tricks", or blanketed solutions to who they "should be".
WHAT OUR ARTISTS THINK
"Ava is not only wholly committed to the work she does, the dedication and effort invested in her projects is simply unparalleled. The passion she has for branding/marketing provides for an experience that her clients won't find anywhere else."
"Ava is great at recognizing client's individual strengths and using those to an advantage. She's also very understanding and a very helpful resource to have, I'm so glad to work with Ava!"
"Marketing, branding, and social media can be so difficult for us independent artists but Ava makes it fun, unique and very clear on establishing a solid brand! Would totally recommend to any artist trying to find their way in the industry!"
Contact
If you have any questions, please feel free to reach out. We would be more than happy to help.